Slow tourism is a travel philosophy that emphasises quality over quantity. It encourages travellers to take their time, engage deeply with local culture, and reduce their environmental impact. This philosophy is a response to the fast-paced, checklist-style travel associated with mass tourism.

Key principles of slow tourism include:

• Spending more time in fewer places rather than rushing to see many destinations.
• Supporting local economies by staying in locally owned accommodations, eating local food, and using local guides.
• Emphasising meaningful experiences, such as cultural exchange, nature immersion, or personal growth.
• Minimising environmental impact, often involving travel by train, walking, or cycling instead of flying or cruising.
• Mindful travel, where the journey and connections made are as valuable as the destination itself.